We invite agencies, brands, in-house marketing and creative teams, and individuals working in advertising and marketing to submit their best creative work, initiatives, and pioneering leaders.
The eligibility period is for content to have been made public between May 31, 2024 and May 4, 2025. Proof of initial publication, posting or airdate may be required.
Submissions are welcome from around the world. We recognize that LGBTQ+ visibility looks different in every context, and we value work that thoughtfully responds to local cultural and political realities. However, to be considered by the jury, all non-English language submissions must be accompanied by a written English translation.
Submissions do not need to be specifically targeted at LGBTQ+ audiences, but must clearly demonstrate a commitment to LGBTQ+ inclusion, representation, or advocacy. We encourage the submission of all forms of effort. We recognize the significance of coded messaging, internal policies, and quiet advocacy as vital acts of resistance.
There are no fixed categories—entries will be considered based on creativity, craft, and impact. Entrants only need to submit their work or nominations once to be considered for all awards.
While there are no format requirements for submissions, a 90-second video is encouraged. It doesn’t need to be a high-end production. Judges are looking for a concise explanation of your work, its creative strengths, and its impact. If you require accommodations, please get in touch—we’re happy to help.
Pride Advertising & Marketing (PrideAM) is not responsible for damage or loss of any entry. All entries become the property of PrideAM. By submitting them, you acknowledge PrideAM’s right to use them for exhibition and publication, including online publication. Entrants may be asked to resubmit winning work for exhibition and or publication.
Entries will be reviewed by a panel of queer industry professionals, creatives, and marketing leaders with deep experience in advertising and LGBTQ+ advocacy. Judges will evaluate work holistically, considering both creative excellence and its real-world impact.
This year, we’re category-fluid—meaning there are no strict classifications, just broad themes that highlight the most creatively excellent and impactful work in advertising and marketing. However, we do intend to give certain awards in order to celebrate specific aspects of LGBTQ+ representation within our industry. Entrants may use the following awards as a guide in order to have a clearer picture of what to submit for consideration:
The ultimate recognition of queer excellence in advertising and marketing. Work must demonstrate creative excellence, impact, and relevance to LGBTQ+ culture.
For the most conceptually brilliant, visually stunning creative that sets a new standard for LGBTQ+ marketing.
For marketing and advertising that has made a measurable difference in LGBTQ+ lives, whether through policy change, community support, use of queer media, or real-world advocacy.
Celebrating work that is fearlessly queer, culturally defining, and impossible to ignore.
Honoring an organization, company, agency, or marketing team that has demonstrated outstanding leadership in LGBTQ+ advocacy within the industry.
Celebrating an established leader who continues to make incredible strides and acts as a shining beacon for LGBTQ+ people across the industry.
Recognizing emerging queer talent in advertising and marketing. This award is for rising stars pushing LGBTQ+ representation forward in their organization or industry. We recognize that everyone has their own journey, so there is no age range for this award.
CAMPAIGNS: $399CAD per submission.
Early-bird pricing of $299CAD per submission until 11:59pm on April 21, 2025.
LEADERSHIP: $399CAD per submission.
Early-bird pricing of $299CAD per submission until 11:59pm on April 21, 2025. for established organizations and leaders, with free entry for emerging talent. We trust entrants to assess their own standing—if you have the resources, your entry fee helps support those who may not. Contributions from established professionals and companies ensure that rising voices in the industry can participate and be recognized.
Email us at: queers@prideam.org
For questions about Iceberg/technical support: support@icebergapp.com
Please ensure you have read the Event Guidelines and are sure your question has not been answerred before contacting the The 2025 Pride in Advertising & Marketing Awards team.
Guidelines Questions
Upload standard definition or HD video files. Iceberg’s video platform is powered by Vimeo. Click here for video compression recommendations directly from Vimeo to ensure your videos are presented as clearly as possible.
There is a maximum file size of 1 GB per video.
Accepted file formats include: .AVI, .MOV, .MP4.
Upload standard definition or high resolution audio files. Our minimum recommendation would be stereo audio with at least two channels, AAC-LC audio codec, a 320 kbit/s data encode rate, and a 48 kHz sample rate.
There is a maximum file size of 50 MB per audio file.
Accepted file formats include: .AIFF, .WAV, .MP3.
Upload the highest resolution version of the image without exceeding the maximum file size of 25 MB per image.
Accepted file formats include: .PNG, .JPG, .JPEG, .GIF.
There is a maximum file size of 25 MB per document.
Accepted file formats include: .PDF.
Attach website URLs for your entry.